Category: Marketing

Why Do You Need A Sound Mobile Marketing Strategy?

We use mobile phones all the time. Don’t we? Do you think marketing to mobile users is important? An increasing number of people use mobile devices to find solutions on the internet. Mobile marketing and building customer loyalty are relatively old concepts. However, mobile marketing strategy has evolved rapidly over the past few years. It is time to think beyond the idea of having a mobile-friendly website. Let’s talk about some of the most effective mobile marketing strategies that can have a sound impact on your conversion rate and engagement.

Responding To Micro Moments

Micro-moments are critical touch points so far as today’s consumer journey is concerned. People are more loyal to their needs than to brands. Therefore, you need to be relevant to your consumer’s needs in the moment and connect them with answers they are searching for. Forecast the micro-moments for your users and make sure you are there to help when those moments occur.  A fast and frictionless mobile experience will certainly improve the quality of your mobile web presence.

Location-based Information

The number of users who look up search engines to find location-based information on their mobile devices is likely to increase in 2017. For that, you have to rank your mobile site and app for location-based keywords. Target mobile users in your area by using hyperlocal advertising.

Sharing content across local marketing channels is also an effective way to engage local prospects. Marketing content to local consumers not only increase local sales but also build the image of your brand in local communities. The process of targeting local customers is called hyperlocal marketing.

Mobile Apps

There are thousands of mobile applications which serve educational and informational purposes. How can marketers use mobile apps to improve brand awareness and sales? Before developing a mobile app for your business, you should be well aware of your potential customers and their needs in order to create a more relevant mobile experience. With the rise of mobile devices and smartphones, business mobile apps have grown in importance.

Mobile ads

Mobile marketing is a unique way to create an interactive online experience for prospects. A recent study indicates that mobile ads, in terms of output, are five times better than internet ads. However, mobile ads should be designed according to the buying habits of your customers. They should be valuable rather than intrusive. When it comes to mobile marketing, creating a dialogue is way better than creating a monolog. Consumer’s buying record provide you insights that will help you determine needs and wants of your targeted audience.

Get Closer To Your Customers

People carry mobile devices with them all the time and marketers need to understand how they can turn this situation in their favor. Mobile devices offer the best platform where marketers can approach their customers in a personalized manner. That is why mobile marketing is considered to be the most personalized form of marketing.

Mobile devices and mobile marketing are likely to stay relevant for years to come and gain even more popularity as time goes on. So it’s time for you to create an effective mobile marketing strategy for your business.


Technology And Its Impact On Marketing

The recent advancements in information technology have completely changed the landscape of marketing. The impact of technology on marketing processes is rather diverse. Information technology has introduced plenty of innovative and useful tools that a marketer can use to reach the audience systematically.

Marketing technology or martech is commonly defined as a set of tools and platforms that streamline your marketing efforts. It automates complex, mundane, and repetitive tasks to surface customer insight. Whether you rely on traditional marketing tactics or follow inbound marketing philosophy, you need marketing technology providers to manage your marketing tasks.

Primary Marketing Technologies

There is a range of technologies that manage marketing processes such as social media campaign, customer relationships, and content management. If we discuss content marketing alone, there are tools that manage content distribution, optimization, measurement, and curation. Some of the primary marketing technologies are:

  • Conversion optimization tools
  • Customer relationship management (CRM)
  • Search engine marketing tools
  • Marketing automation tools
  • Analytics solutions
  • Email marketing tools
  • Data management platforms
  • Mobile optimization solutions
  • Monitoring and advertising tools
  • Project management tools

This list only shows a few marketing technologies that can streamline some of your marketing tasks. The bottom line is that technology facilitates all modern marketing practices.  

Impact Of Martech On Businesses

Technology has completely transformed the way organizations collect, organize and process marketing data. It has drastically changed the way businesses reach consumers. A few years ago, the idea of generating, converting, and nurturing leads was considered to be strategically unrealistic and time-consuming. Nowadays, software like Hubspot has made lead management affairs quite seamless. Marketing software enables businesses to influence buyers progression through a sales process. Businesses can easily monitor and adjust their digital marketing campaigns through technology and innovation.

Impact Of Martech On Consumers

The internet provides information and capabilities that put consumers in the driver’s seat. From a consumer perspective, marketing and technology are inseparably connected with the way people buy products and services. From Google paid search results to Facebook advertising, consumers experience an increasingly data-driven exposure.

Ad blindness is an interesting outcome of data-driven marketing practices. Consumers, however, have developed the tendency to ignore ads consciously or unconsciously. More a consumer is exposed to sponsored content, more he is likely to ignore it. Taking this fact into account, digital marketers now have to come up with compelling campaigns that have value for consumers.   

What Are The Best Marketing Technologies For Your Business?

It is crucial to determine which marketing technologies suit your digital marketing campaigns. If you use to manage a great number of marketing tasks simultaneously and unable to determine which tools are most effective, you should start investing in campaign performance analysis tools. Analyze your budget, needs, future growth, and the size of your business before purchasing a marketing software. It is worth considering marketing solutions that offer multiple capabilities. Selecting an all-in-one marketing automation solution, that integrates well with your business processes, is a good way to avoid software incompatibilities.

Marketers have to develop an understanding of the continuously evolving marketing trends and information technology.  Consumers use smartphones, watches, iPads and other technologies to access content. As a result, marketers have to come up with creative marketing campaigns and become proficient in utilizing marketing technologies.


Voice Search And The Future Of SEO

The voice search is a voice-activated application that enables users to carry out voice command search queries. Search engines, as a result, show a list of relevant results. Siri, Cortana, Ok Google, and Alexa are some of the voice search technologies that have been rapidly reshaping the way we search content over the past few years.  

2016 has witnessed an unprecedented growth in voice search usage. A recent study suggests that more than 60% of mobile users have already started searching content via voice. Another study indicates that more than 50% of teenagers in United Stated use voice search on daily basis. The idea of using voice search helps people feel more comfortable and tech-savvy.

Typing vs Speaking

Speaking is more convenient than typing. Isn’t it? Why would consumers type when they can talk? It is easy to speak when we drive or our vision and hands are busy. How can businesses read just their online marketing strategy to compete on this emerging platform? In the Mobile Age, can we say that coming years will witness the demise of keyboard search? SEO experts certainly need to address these questions in order to stay relevant in 2017.

Significance Of Natural Discourse

We try to be precise with our search terms when typing something in Google search bar. For example, if we need to find the best pizza in Edmonton, we would probably type “best pizza in Edmonton”. It is not the case with voice search. We are likely to say to Siri “Where can I get the best pizza in Edmonton?” which is a conversational search query.

How To Make Your Website Voice-search Ready?

We frequently use words like where, why, how, who and what in our natural conversations. Therefore, websites that focus more on conversational search terms are likely to beat their competitors in the future. Here are some of the suggestions you can follow to make your website voice-search ready.

  • Collect phrases that your customers naturally use to voice search  
  • Target long-tail keywords while taking into account the longer voice queries
  • Collect and target those “how, what, where, why and who” questions your customers frequently ask
  • Use your web content and blog posts to answer those questions
  • Use keyword structures based on natural discourse

Voice Search And Mobile Go Hand In Hand

Reading content on a mobile device and reading content on a desktop are two different scenarios. Since people use mobile devices to perform voice searches, it is very important for you to make your content mobile-friendly.

It is all about following and understanding the emerging SEO trends. As more and more users switch to voice search, businesses who put a strong emphasis on customer conversations will have a great advantage in future.


Key Stages Of A Digital Marketing Funnel

Digital funnel is a marketing term that refers to phases a consumer goes through over time before converting and becoming an advocate of your brand. It helps you understand the buyer’s journey from exposure to retention. A prospect, after his first interaction with your brand, either exit the funnel or move forward to next stage.

For instance, if 100 prospects visit your website, 10 of them might buy your products and services and perhaps 1 one them recommends your brand to his circles. Undoubtedly, you want all of your prospects to become your loyal customers.  In this blog post, I will highlight some of the important stages of a digital funnel and a conversion strategy for each stage.  

(1) It All Starts From Awareness

Awareness is the first pre-purchase stage when a prospect visits your website and becomes aware of your brand. When your audience starts finding you on the internet, it’s time for you to start building trust and engagement. Make sure your web presence provides a great experience to your new visitors. Content marketing is considered to be a great tool to spread awareness of your brand among your potential customers. Make sure your website and content deliver value to your prospects so that they become curious enough to move on to the next stage.

(2) Consideration

Why prospects, aware of your brand, should consider your brand when they have plenty of other options? In the second stage, you have to give all the reasons why your prospects should prefer you over others in the industry.  At this stage of the funnel, prospects search solutions to their problems. Possibility is that your prospects do not trust your brand yet. This is the point where educational and targeted content comes to play its role. Content allows you to speak directly with your prospects and helps them evaluate your products and services.

(3) Purchase Stage: Conversion  

Now, at this point, prospects who remain in the marketing funnel make a decision whether or not they would buy from you. It’s time to convince your prospects that why your products and services are better than that of your competitors. This is where you surface your final direct pitch. Reviews and testimonials can be helpful in encouraging prospects to convert into customers. Once someone is willing to buy, make sure the selling process is easy to follow. Do not ask for something that is unimportant in completing a transaction or a desired action.

(4) Repeat Purchase

Conversion is not the last stage of a customer life cycle. Once you convert all those prospects into customers, now your goal should be to retain them and build long-term relationships with them. It is, by no means, a good idea to forget your existing customers and move on to finding new prospects. It is rightly said that long-term customers are too valuable to lose. Therefore, at this stage, you need content that can retain customers for a long period of time.

(5) Keep Delighting Your Customers

A recent study highlighted the fact that 6 trillion dollars of annual consumer spending were inspired by the word-of-mouth. Therefore, build strong customer relationship plan so that your customers advocate your products and services across the internet.

It takes time to optimize and develop a digital marketing funnel. You have to figure out the strategy in accordance with your business and digital funnel. By understanding above discussed stages of a digital marketing funnel, you are likely to convert more prospects into customers and more customers into fans.