Voice Search And The Future Of SEO
The voice search is a voice-activated application that enables users to carry out voice command search queries. Search engines, as a result, show a list of relevant results. Siri, Cortana, Ok Google, and Alexa are some of the voice search technologies that have been rapidly reshaping the way we search content over the past few years.
2016 has witnessed an unprecedented growth in voice search usage. A recent study suggests that more than 60% of mobile users have already started searching content via voice. Another study indicates that more than 50% of teenagers in United Stated use voice search on daily basis. The idea of using voice search helps people feel more comfortable and tech-savvy.
Typing vs Speaking
Speaking is more convenient than typing. Isn’t it? Why would consumers type when they can talk? It is easy to speak when we drive or our vision and hands are busy. How can businesses read just their online marketing strategy to compete on this emerging platform? In the Mobile Age, can we say that coming years will witness the demise of keyboard search? SEO experts certainly need to address these questions in order to stay relevant in 2017.
Significance Of Natural Discourse
We try to be precise with our search terms when typing something in Google search bar. For example, if we need to find the best pizza in Edmonton, we would probably type “best pizza in Edmonton”. It is not the case with voice search. We are likely to say to Siri “Where can I get the best pizza in Edmonton?” which is a conversational search query.
How To Make Your Website Voice-search Ready?
We frequently use words like where, why, how, who and what in our natural conversations. Therefore, websites that focus more on conversational search terms are likely to beat their competitors in the future. Here are some of the suggestions you can follow to make your website voice-search ready.
- Collect phrases that your customers naturally use to voice search
- Target long-tail keywords while taking into account the longer voice queries
- Collect and target those “how, what, where, why and who” questions your customers frequently ask
- Use your web content and blog posts to answer those questions
- Use keyword structures based on natural discourse
Voice Search And Mobile Go Hand In Hand
Reading content on a mobile device and reading content on a desktop are two different scenarios. Since people use mobile devices to perform voice searches, it is very important for you to make your content mobile-friendly.
It is all about following and understanding the emerging SEO trends. As more and more users switch to voice search, businesses who put a strong emphasis on customer conversations will have a great advantage in future.