Modern marketing is defined as an adaptable methodology that connects a business with real time customers. The modern customer has become very sophisticated and, being a small business owner, you need creative marketing ideas and tips to be successful in your marketing endeavors. In this blog, I will discuss some marketing tips that a business owner can follow without spending any money and can kick his marketing strategy back to the track.
(1) Study your competitors
You have to understand and research your competitors in order to devise your own marketing strategy. I think most of the businesses just assume that their services and products are excellent. To get a more realistic view, you need to compare your business with that of your competitors. The point is to understand that what are you competing with. After that, you would be able to present your business in a better way.
(2) Get a free website with wix.com
A good website, undoubtedly, plays a central role to all of your marketing efforts. A business seems incomplete and outdated without a web presence. Small business owners can bring dramatic growth to their business by creating an effective online display of their products and services. So, stay ahead of the competition by showing the online world what your business is all about.
A good news for the small businesses is that they can develop a highly-efficient and good looking website for free on wix.com. And, yes, you do not have to be an IT expert to follow the instructions to build a beautiful web store capable of attracting a serious number of new customers. Wix.com offers a number of incredible features.
(3) Establish a sound social media presence
Small businesses, at times, find it difficult to drop the right message to the right person. Social media channels such as Facebook, Twitter and Google+ can be a great set of tools to get your message heard. All you need is to be an active and involved participant who understands the needs and behavior of his existing and potential customers. It has become vital for the survival of a business to stay in touch with your perspective.
Some business companies take social media as a promotion platform which is a wrong concept. Social media, rather, should be used to engage users and build brand trust. It will provide you an opportunity to understand the preferences, trends and feedbacks of your customers that you can use to benefit your small business.
(4) Create a blog for your brand
Setting up a business blog is a good strategy to enhance the online visibility of your brand. You can create and display various forms of content on your blog. For example, what you are reading right now is a blog post, a short-form of content. Your business blog must be a good representation of products and services that you offer. Talk about your products and services by posting quality posts, videos, and images. Small businesses should consider blogging as an effective way to promote their brand on the internet.
(5) Search engine submission
Search engine submission is a free service that allows you to submit your website to different search engines. It is a tool that you can use to share some information with Google, Yahoo, Bing etc. Search engines then index the provided web pages and URL. However, the process takes some time to make a difference. I highly recommend small businesses to carry out search engine submission, preferably manual submission.
(6) Launch an Adword Campaign
The internet provides numerous ways of promoting and generating revenue for a business or in other words turning googlers into customers. Google Adword system is one of them that allows you to create free ads and post them on Google. Whenever some click on your ad, you pay a small fee to Google. However, that small fee is absolutely insignificant as compared with the revenue that you can generate by getting a visitor who is interested in what you are selling. I would recommend small and local businesses to try pay-per-click campaign to boost their sales.
(7) Try YouTube Marketing
YouTube needs no introduction. Does it? However, using youtube as a marketing tool could be a new idea for some people out there. Yes, you can promote and grow your business with Youtube by uploading interesting, relevant, and informative videos about your business, products, and services. All you have to do is to create a youtube channel for free, make a good video and upload it. Preferably, make interesting videos that have some value in it.
(8) Use SEO to beat fierce competition
It is understandable that small businesses cannot afford to launch expensive marketing campaigns. I have already mentioned the importance of having a website for a small business. However, it would be great if you optimize it for the search engines. The term SEO refers to a set of practices that you can use to rank your website higher in SERPs. I will not explain the whole process for now. You can get plenty of SEO related information on the internet.
(9) Email marketing
Since email marketing is very cost effective and powerful tool, I would encourage small businesses to start doing it. Email marketing is about building you own an email database. You can start by getting emails from your existing customers and contacts. And then you can send them emails containing short, interesting a relevant information about your business. Do not annoy people with your emails. Rather, give them something valuable and engaging.
(10) Say who you really are
This marketing tip is basically applied to all of the above-mentioned marketing tips. Whatever marketing technique you use, you should be saying the truth about your business. An overly exaggerated statement about your product and service could damage the trust building process which is important for you. Be considerate with your marketing campaigns.