Suppose you are running a business that doesn’t have an online presence in 2021; the odds of you losing hundreds of potential customers increases exponentially. With the current COVID-19 crisis, the business world saw a massive influx of online buyers in every industry, and the spike in the volume of online traffic and transactions is yet increasing.
With the increase in online buying and selling, it has become almost necessary to learn some tricks that can keep your business ahead of your competitors. By learning certain digital marketing skills, your brand can leverage the online marketplace for future success in 2021 and beyond. Furthermore, since digital marketing is expanding rapidly, every marketer must learn how to optimize a landing page, build a Facebook ad campaign, and SEO basics.
Below we mention essential and in-demand digital marketing skills that your company will need in 2021.
Search Engine Optimization
Search engine optimization or SEO is the most critical aspect of digital marketing and forms a backbone for all online marketing skills that you can learn.
SEO is the practice of increasing your web traffic quantity and quality and provides an organic influx of potential customers that can significantly benefit your company. It is a significant part of inbound marketing that attracts customers by solving their problems and providing them valuable content and experience tailored to their needs.
According to a recent study published in Hubspot, about 64% of marketers actively invest their time in search engine optimization. And although it does not yield fast results like paid search (PPC), it makes your website, which is equivalent to your physical storefront, rank so much better on google.
Marketing analytics is the practice of measuring, analyzing, interpreting, and managing the results of your marketing strategies and campaigns. It is essential to measure the success of your campaigns and optimize your return on investment.
Learning marketing analytics in 2021 is vital because the data that we receive today is more powerful and readily available than ever before. However, if we don’t know how to analyze it, we are surely headed towards our businesses’ abysmal failure. Therefore, to prevent this failure, companies need to utilize skilled data analytics professionals who can break down complex data into useful insights.
Growing your marketing analytical skills in 2021 will significantly impact your marketing career and help you make accurate predictions and judgments to increase your company’s investment return. Marketing analytics skills will help you streamline your PPC, SEO, content creation, social media, and email marketing campaigns.
Social Media Marketing
Most people worldwide, on average, spend 3-4 hours online every day. This is why marketers need to stay relevant by taking advantage of social media channels like Facebook, Instagram, Youtube, Twitter, Snapchat, and Tik Tok. It is also important to note here that a simple picture and a couple of hashtags can not help you generate the engagement you might need for your business. To successfully implement social media marketing, you must know all its tools and strategies.
In 2021, social media marketers must understand their customer base, what kind of content they are searching for, and how to grab their attention. Right skills will require combining all these factors so that you can generate content that provides value and resonates with your target audience.
These are the three most important digital marketing skills that you must acquire in 2021 to excel in your market and industry. Other skill sets that can benefit you in 2021 and beyond include; Video content creation, content writing and copywriting, and web design and development.