Website user engagement is an essential indicator of a website’s success and ranking on search engine results pages (SERP). It refers to how frequently or how long a user interacts with your site and finds value in your product and service before finally making a purchase. Better user engagement plays a crucial role in the success of a business in the eCommerce world.
Every business is competing with rival brands for better and improved sales, and so are their websites for organic leads and traffic. However, companies cannot set their marks online if their websites fail to engage with visitors and keep them interested.
Keeping visitors engaged on your website is essential to let them appreciate your content and stay on the site long enough to convert. Here are four easy ways to help you increase your website user engagement.
Reduce Page Load Time
We’ve all had our fair share of experiences with slow-loading web pages. We find a website attractive, click on its link in the hopes of finding interesting things on the site, only to find out that it takes way longer than usual to load. Most of us, at this point, become frustrated and usually quit and exit the webpage.
The ideal website load time for both mobile and web users is 1-2 seconds. Research shows that even a one-second delay in the load speed can significantly harm user engagement and conversion rates. A study conducted by Google in 2018 found that 53% of mobile users will leave if a website doesn’t load within three seconds.
For this reason, it is essential to ensure that your site loads within two seconds. If not, then take steps to improve its load speed by removing unnecessary elements from your website.
Use Appealing Images
According to the Social Science Research Center, 65% of people are visual learners. This is why social media forums that allow users to share visual content like images and short videos extensively are becoming more popular. What this means for your website is that by using appealing images, you too can grab your audiences’ attention in a short time and keep them engaged.
Using engaging visual content on your website will also make your content more believable. Use high-quality images of people, products, and your company to let people know what your business is offering. Adding visuals to wherever you can on your website will help grow engagement.
Use Readable Fonts
Your company’s message isn’t only limited to the word choices that you make. The way you present it on your webpages is equally, or perhaps even more important.
Certain aspects of delivering a text on a website, such as its color, shape, font, and size, are essential and can encourage or discourage user interaction and engagement. At MIT, researchers even confirmed that the text presented on a website impacts how users feel and subconsciously affects their mood and emotions. So, bad fond can make a user frown, while a presentable and readable font can make them feel good and increase their interaction with the site.
Focus On Your Color Scheme
This point focuses on color psychology and how colors can impact consumers’ impression of a brand. Having a good color scheme can help you grab your audience’s maximum attention and influence how they interact with your products and services. Color is also a big influencer of mood and tone, and therefore using a specific color scheme can make or break your user engagement strategy.
For this reason, you must ensure that the colors you choose for your brand and especially your website match the brand message and convey the right emotions.
These four essential and easy marketing and web development ideas will increase interest and engagement for your website. Keeping your website up to date, attractive, and user-friendly for your audience will ensure that people continue to visit and purchase from you.