“Vision without execution is hallucination.” – Thomas A. Edison.
You know what B2B marketing is, but do you know the upcoming trends to better market your business? Creating any plan, whether it is for marketing, can increase its value by a ten-fold. Marketing has been there in all forms, from business to business (B2B) and business to consumer (B2C).
Marketing has been going beyond its horizons, especially over the past 5-6 years. Even the current pandemic situation has not stopped content marketing from spreading worldwide. New situations gave birth to different marketing strategies that were unimaginable before.
B2B marketing is a crucial tactic to stay ahead in marketing 2021. The pandemic has forced many companies to rethink their content marketing strategies to compete with the world around. In the coming years, B2B marketing will be a major part of almost all companies.
See how you can step up your B2B marketing game and follow trends for your maximum good.
B2B Trends To Follow In 2021
Content marketing is a must trend to follow in 2021 for B2B marketing. Your buyers don’t want to read boring content. People are getting creative with the marketing options available today, and so you must be creative enough in your content to grab their attention.
Content marketing takes time to show results. You have to commit to long term marketing strategies to show your presence in the market. Write consistently on particular keywords, have paid promotions on top-performing content, create short and long content, research what they are demanding, and above all, invest your time and creativity.
Businesses are shifting towards a better customer experience. CoronaVirus’s current situation has made it even more compelling to be a part of any successful B2B marketing strategy.
Today, customer experience is not only limited to marketing campaigns. But, it also aims to delight your current customers and their retention. In B2B marketing, the other business is your buyer. Therefore, you must deliver your buyers the services they want.
A better customer experience can be achieved by effective communication, replying to their concerns, allowing refunds, and surprising your customers with new and exciting features.
Imagine a scenario in which you can’t answer the customer’s queries on time. Overtime they might lose interest in your products or go for one of your competitors with a similar or perhaps a better product. This is caused as a result of the poor customer experience you provided.
Many brands will be competing in 2021, and you have to be readily available for your customers. You can use live chats and chatbots to answer your customer’s questions right when they ask.
Many people today don’t have the time to read long content. Video marketing is becoming the dominant medium to convey your brand’s message. Research from Cisco says that by 2022, videos will be almost 82% of total consumer internet traffic.
This means that videos will prove itself as a powerful medium of marketing for the coming years. Vlogs, product descriptions, team introductions, brand marketing, brand introduction, and more all are done better with video marketing.
In e-commerce, a business can generate more leads. More than 83% of businesses state that they have more lead generation with video marketing. So, this is going to be trending in the coming year.
A rising trend in marketing is nostalgia marketing. It is one of the best ways to intrigue customers’ interest by bringing up something from the past. By tapping into familiar trends in the past, you can stir up similar emotions again in your customers. This makes you unique from the rest of the market and makes your customers buy from you.
Nostalgia marketing is currently trending in the market and will continue in the coming years.
Other trends which you can opt for your B2B marketing strategy are:
- Voice search
- AI-Powered marketing
- Personalized partnerships
- Featured snippets
- Email marketing
- Data-driven decision making
B2B marketing has other trends as well – both macro and micro. B2B marketing funnels are becoming more complicated than before as situations in the market change every minute. B2B buyers have changed behaviors that make us rethink our B2B marketing strategy. The above trends will help you strategize your B2B marketing for 2021.