Marketing is all about showing consumers your products and satisfying their needs profitably. One of the emerging and most effective marketing fields in 2020 is Digital Marketing, which uses all digital and social media channels to create brand awareness and sell products and services. The process can be done online or offline but has a global reach that significantly increases a company’s target audience.
The terms Social Media Marketing and Digital Marketing are often used interchangeably. Most people believe that engaging in different social media platforms to promote business is called digital marketing. However, this is only a small part of the bigger picture.
Digital marketing is an umbrella term that includes all kinds of marketing activities that a company conducts digitally to promote its brand. On the contrary, social media marketing is just one channel of digital marketing and involves promotions on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Let’s discuss both these terms in detail below and see the difference between the two worth every marketer’s attention.
Digital Marketing
Digital marketing is a vast term that includes everything done digitally, either online or offline, to promote a brand, its products, and services. In this type of marketing, various online platforms and channels are used together to achieve any of the following objectives;
- Create brand awareness
- Build a relationship with the target audience
- Create and add value to the brand
- To grow sales and profit
It is important to note that using all digital marketing platforms simultaneously in your marketing campaign to achieve a goal isn’t always the best course of action. Using the right platforms for a particular business is essential and will give the best results.
Digital Marketing Tools
Different internet-based methods of digital marketing are;
- Social Media Marketing
- Search Engine Marketing, which includes Search Engine Optimization and Pay per Click
- Mobile Marketing
- Content Marketing
- E-commerce Marketing
- Email Marketing
- Affiliate Marketing
Non-internet based digital marketing includes marketing through
- Radio
- Television
- Digital Signage
- SMS, MMS messaging
Major Components Of Digital Marketing
Although digital marketing encompasses various marketing channels, the ones that are most beneficial and effective are;
Online Marketing: Online marketing is done on platforms like websites and search engines. It includes marketing and promoting options such as AdWords, email marketing, display advertisement, and more.
Social Media Marketing: Social media marketing is achieved by advertising on forums, blogs, and social media platforms such as Facebook and Instagram.
Mobile Marketing: Mobile marketing includes promoting a message, brand, or service through text messaging, mobile applications, and more.
Social Media Marketing
Social media marketing is one aspect of digital marketing. As the world becomes increasingly social and more and more people spend their time on various social media platforms, it offers businesses an opportunity to target millions of potential customers all at once.
Social media marketing typically involves engaging with your target audience and followers online by posting fresh and unique content and arranging activities to grab maximum attention. It also utilizes industry influencers to attract potential customers. In other words, if you are looking to connect with your followers and consumers, then social media is the way to go.
So Which Is Better: Digital Or Social Media Marketing?
The success of social media marketing heavily relies on a company’s content strategy. Whereas for digital marketing, you can use banner advertisements on different digital platforms to get your word out there.
For this reason, it is essential to note that no matter how effective social media marketing is, to accomplish the best results and achieve maximum ROI, businesses must include other digital marketing components in their marketing campaign and not only focus on just one aspect of the digital marketing.
Digital and social media marketing is the future of your business. However, to achieve the maximum results from your digital marketing campaigns, you must focus on combining different digital platforms and not just focusing on a single marketing channel.
