It is very much possible to have your blog rank on the top of the Google search results. But how? Well, it involves practice and knowledge of some important SEO tips and tricks. Ranking on the top of the google search results means that people can easily find your brand on the internet and engage with it.
Ranking higher on the Google search result is a crucial aspect of digital marketing and is important because most people only check the first two pages of the Google search results. For example, how many times have you searched in the 4th or later pages of Google? Not many times, right? This is why every brand strives to rank its websites and blogs higher than others on SERP (Search Engine Result Pages) and be in the readers’ eyes.
Blogging is a great way to introduce people to your brand. However, if you want your blogs to rank higher on Google, you will have to follow some of the important tips mentioned below.
Optimize your content for the relevant keywords to rank higher on Google. Correctly using keywords is one of the basic SEO methods to increase your organic traffic. However, it requires a careful strategy and the right implementation to achieve the desired results.
As a general rule of thumb, it is better to select such keywords with high CPC, which is the cost per click, and low SD, which is estimated competition in organic search. Maintaining the right keyword density and including them in heading, subheadings, and content is necessary. However, you should avoid keyword stuffing.
Prefer Long Content
A study by SEMrush shows that longer content ranks higher on Google. The minimum length for good content is 1,200 words and it can go beyond 2,500. Moreover, lengthy content is good not only for ranking better but also in terms of sharability. In addition, such content will get more backlinks.
Optimize Your Content
Content optimization is the process of making sure that the content your website is producing is of high-quality and is well-written. It should be optimized in a way that it can reach the largest possible target audience. However, optimizing your contentso it ranks better on google is not that simple. It involves long-term planning and includes considering many important points such as:
- Length of the content
- Content readability
- Correct Keyword usage
- Using good-quality visuals and images
- Producing high-quality meta title, meta description, tags, and relevant links
Improve Page Loading Speed
Nobody wants to wait for the page to load and see the results. If your page loading speed is too slow, the reader will move on to something else and not open your content. Page speed matters a lot on Google, and a slow page speed will rank your page lower. Analyze the speed of your page, and it should not take more than 3 seconds to load. You can check the speed of your page using Google’s PageSpeed Insights.
Increase Internal Links
Internal links are a great strategy to make your reader continue reading your posts. If you give an internal link to your other blogs and articles, the readers would read that and stay on your page for a longer time. It would increase the traffic and time spent on your site, ultimately increasing your rank on Google SERP.
In 2021, the need for ranking higher on Google is significantly increasing as many people now rely on online resources for learning, buying, selling, and so many other activities. Therefore, ranking better on Google’s search pages and maintaining that position is important. If you are new at this and want some guidance, there are many digital marketing companies to help you rank your business better on Google.