Consistent growth in e-commerce spending suggests that 2016 could be a record-breaking year in online spending. The holiday shopping season is around the corner and marketers have to focus on consumers in the most relevant way. Is your online marketing strategy ready to get the most out of holiday season? If you haven’t yet redesigned your online marketing approach for the holidays, it’s never too late. In this blog post, I will give you some of the best online marketing tips to boost up sales in the holiday season.
(1) BUILD LANDING PAGES SPECIFICALLY FOR THE HOLIDAY SEASON
It is a good idea to build season-based landing pages to make your website more relevant for holiday shoppers. Identify and analyze your web pages in terms of performance so that you can push the traffic to your highest converting landing pages. It takes time to build an ideal landing page that suits a particular occasion. However, make sure you examine and finalize this process well before time. You definitely need your best performers before people start shopping.
In addition to this, you should leverage the power of holiday rush. Include time-sensitive offers to your seasonal landing pages. You can add countdown timers to tell your customers how much time they have left to get that special offer or discount. Give your prospects a reason why they should buy from you right now.
(2) LAUNCH SPECIAL EMAIL MARKETING CAMPAIGN
Holiday email marketing campaign is slightly different from the traditional one. You might use a traditional marketing plan to reach out to customers every 15 days with an offer. During the holiday season, you have to be more aggressive with your email marketing efforts as your consumers are in buying mood.
It is of no use to drop promotional emails at the last minute. Do not wait too long. You might lose customers to your competitors that reach them sooner. The holiday season is said to be the best time to increase the number of visitors and subscribers through email marketing.
(3) MAKE SMALL CHANGES TO SEO AND CONTENT STRATEGY
It is highly advisable to use search terms like “year-end deals” and “special offers” in your content. You can search out holiday search terms according to your industry. Pay special attention to the holiday version of keywords that could drive most of the traffic to your website. Do not limit yourself to keywords. Plan out a brief holiday content strategy that may include promotional blogs and social media posts.
It is recommended to increase posting frequency during the holidays. Using holiday-specific messages, hashtags, videos, and images is also a good idea. Grab all those visitors who are looking for deals and special offers. Valuable content is an inseparable part of any marketing strategy. It is the content that drives sales and establishes retailer’s authority. Therefore, be considerate while drafting your holiday-themed content.
(4) MAKE SURE YOUR WEBSITE IS MOBILE-FRIENDLY
I am sure you have repeatedly heard that your business needs a mobile-friendly website. However, the need for a website that facilitates mobile users escalates during peak shopping season. I am sure you cannot afford to lose all those consumers who are looking for you on mobile devices. So make sure your website runs smoothly on desktop computers as well as on mobile phones.
Make sure you update your online marketing practices to accommodate the holiday season. For small businesses, holiday season is the best time to amplify their presence as a brand.