In the past few years, social media has evolved a lot and has now become one of the biggest marketing tools.
If you want your business to thrive in this world, you will need to have a good social media profile.
You should be aware of all the social media marketing tools and tricks to stay alive in the digital world.
According to Statista, users on social media spent at least 145 minutes daily social media surfing.
This means that no matter how busy or hectic their schedule is, they still spend some time on social media apps.
Gone are the days when people used to watch television and see ads on them. Now the days of social media have come.
So, if you want your product to reach an audience, you will have to learn how to use Facebook ads.
But in order to be successful on social media, you will first need to have a full grip on social media marketing tools and tricks.
Here is where a certified social media strategist comes into play. So you should hire a social media expert and let them handle your business’ social media world.
An important aspect of social media is hashtags. Without them, you cannot survive on social platforms.
Hashtags are a vital yet neglected part of social media marketing. If you want your business to grow in the social world, you need to master the art of hashtag marketing.
In this blog post, we will discuss in detail everything you need to know about hashtag marketing in 2022.
Different Types Of Hashtags
Here are some of the common types of hashtags that you should use to promote your business on social platforms.
These types of hashtags pertain to a specific brand and are unique. The hashtag can be the tagline or the name of the brand.
Popular brands use this type of hashtag to filter out their content from other heaps of posts and content.
So you can also use your product’s name and make it a branded hashtag. This will help you sort your content and keep it away from the heaps of social media posts and user-generated content.
The biggest advantage of branded hashtags is that even if you are not a popular brand among household users, this practice will surely make you one.
Examples: #Tesla, #Audi
These types of hashtags are short-lived and are not effective after a certain period.
Trending hashtags are also location and area dependent. For instance, something might be trending in the USA but not in Canada.
So you will need to keep a close eye on the biggest events in your area if you want to reach a larger audience.
Using trending hashtags will also give an observant image to your brand that values ethics and puts out opinions when needed.
This way, people will be able to resonate their thought process with your brand and increase their trust in your brand.
Examples: #Covid, #Omnicron
Acronym hashtags are very popular among Gen Z and Y. Acronym hashtags pertain to a certain type of lingo that has become part of our everyday communication.
Therefore, if you want your brand or business to fit into the social media network, you will need to use acronym hashtags.
The biggest advantage of these hashtags is that you can use multiple hashtags simultaneously as their character count is relatively less than other types of hashtags.
So you can let your creative side out and rope in your followers by using their communication styles.
Examples: #BTW, #FAM
Good Hashtag Practices You Should Know Of
Here are some popular practices that you should keep in mind while creating hashtags for your business.
- Keep them short and unique.
- Avoid overusing hashtags.
- Don’t add space.
- Always spell-check your hashtags.
- Use relevant hashtags.
Like everyone else you want your business to expand and increase its revenue and one of the best ways to do that is by building a strong social media presence.
So if you want your business to reach people, you will need to hire a certifiedn social media strategist.
If you want to help your brand reach a larger audience on social platforms, you should hire a certified digital marketing company such as Reach First.