“In the middle of difficulty lies opportunity,” said Albert Einstein when the world didn’t know about the coronavirus or the digital age. So the question is, are his words still valid? Well, most definitely!
Governments worldwide are trying to contain the spread of coronavirus, and the economies have been in a constant free-fall ever since. But, all of this is not stopping our digital marketers from flourishing and from finding new marketing opportunities. This is because the digital age refused to stop for anyone, and the competition now is fiercer than ever. This means that your content will need more than just SEO and search engine exposure to get noticed in 2020, but what exactly would you need to explore to stay at the top of your online marketing game?
Here are the top marketing tactics and strategies you can use to increase your online sales in 2020.
Facebook Ad Targeting
Facebook has encountered many highs and lows, but the platform is still essential for many marketers and business owners, especially in 2020. Facebook that now also owns Instagram and WhatsApp has more than 2.5 billion monthly active users, and with the audience so vast, your Facebook ads are bound to get noticed.
Sixty-seven percent of digital marketers still rely on Facebook as their primary marketing platform, and most of them have confessed that targeted and retargeted Facebook ads have brought them more convertible leads than simple SEO and google ads. With that said, it should also be kept in mind that organic reach on Facebook is limited to 6% only, but with paid Facebook ads that can be as specific as you want, the range can go up to millions of target users per day.
Facebook And Instagram Stories Ads
When we talk about Facebook ads, there are plenty of ways to use them. However, one supreme way to effectively run paid ads is through Facebook and Instagram stories. Facebook rolled out its stories feature in 2017, and now has more than 500 million viewers every day. This makes it essential to spend an equal amount if not more of the budget on both newsfeed and stories’ ads. Use interactive videos and graphics to encourage customers to take action.
Greater ROI With Ad Retargeting
Ad retargeting is a smart way to motivate the customer to complete the buying process, which they may have previously left uncompleted.
People lead busy lives, and there is a high possibility that they may not have completed the shopping process on your website the first time. But, when the ad is repeatedly shown to them, there is a 70% chance that they will finalize their purchase. Moreover, customers tend to compare quotations of the products from various sites before ultimately deciding where to buy. In these instances, ad retargeting is a great way to increase conversion opportunities.
Ad retargeting is the most underused online marketing technique, but if done right can bring a fantastic return on investment in 2020.
Personalized Customer Service
Artificial intelligence (AI) is relatively new, and the best marketing tactic that many companies have already started to use in 2020. AI does not include robots that are ready to overthrow humanity at any given time but are marketing tools that make business management much more efficient. You can incorporate AI into your website by using chatbots or auto-responders that will answer the queries of your customer at any time of the day.
Chatbots provide personalized customer service to your potential clients and interact with them in a very natural way to satisfy all their inquiries and settle any dispute. This personalized interaction will help the clients trust your brand and will motivate them to make a purchase.
Chatbots are extremely useful when it comes to entertaining late-night shoppers, who account for 72% of online customers.