One question that comes into almost every business owner’s mind is; what time is best for posting news and information on their social media handles?
It is a very common question that many people have in their minds when they are handling their business’ social media accounts.
Because just like everyone else, you want to post your updates on your social media account when it is at its peak hours so that you can get maximum engagement.
But there is no such thing as the perfect time to post on social media. However, there are sometimes depending upon regions that are considered best for posting on social media.
The best way to get the best result from your social media handles is by hiring a professional social media marketer.Certified social media marketers know of the best tips and tricks that will help you get massive engagement on your social media posts.
Also Read: Social Media Marketing: Your Key To Increasing Brand Awareness
The pandemic largely affected people’s social media schedule and ways people connected on social media, so now there is no specific time that is best for posting on social media.
But don’t lose hope as there are still time ranges that are considered best for posting because these time slots have the highest engagement.
This blog post will talk about some of the best times to post on social media in 2022 that will help you get maximum engagement on your social media post.
Why Does Time Matter While Posting On Social Media?
Due to the algorithm effect, time plays an important role in posting on social media.
The biggest advantage of posting at the right time on social media is that it will maximize your audience engagement with your social media posts.
But this does not mean that you can crack the engagement code by just posting at the best time.
Posting at the right time will only help you grab the attention of your audience, but from there, your fate lies in the quality of your content.
Also, recency is another element that plays an important role in showing your post on social media feeds above others as the most recent posts will rank higher on peoples feeds over days and months older posts.
So posting regularly at the best times will improve your social media post recency, and help you rank higher on your targeted audience’s social media feeds.
What Are The Best Times To Post On Social Media?
All social media platforms are different from each other hence the best time to post on each platform is different from one another.
Now let’s look at the best time to post on the most used social media platforms:
Best Time To Post On Facebook
Facebook is one of the most popular and most used social media platforms. According to the latest report by Statista , it is found that Facebook now has more than 2.91 billion active users.
Facebook is a gigantic marketplace that can help you grow your business from scratch. So, by posting your content on Facebook at the right time, you can target your targeted audience and grow your business significantly.
Here are some of the best times to post on Facebook:
- Hubspot suggests that 9 am is a good time to post on Facebook as most people leave for their offices and are more likely to scroll through their Facebook feed.
- According to Elle & Co., 1 pm to 3 pm is the ideal time to post on Facebook.
Best Time To Post On Instagram
Instagram right now has become the king of social media platforms, as it has become quite popular among the masses.
According to Statista, there are 120 million active users of Instagram and this number is likely to go up in the coming years.
Here are some of the best times to post on Instagram:
- According to TrackMaven, 9 pm to 8 am is the best time to post videos and pictures on Instagram.
- Hubspot suggests that the time between 2 pm and 3 pm is best for posting on Instagram.
Final Word
The best way to expand and increase the revenue of your business is by making a strong social media presence.
So if you want to get the best results from your social media campaigns, then you will have to hire a professional digital marketing company to help you build your business.
If you want your social media posts to reach a larger number of people, then you should hire certified social media marketers from a professional digital marketing company such as Reach First.
